Investment Process

We operate a fundamental investment process rooted in proprietary consumer research, private equity like due diligence and bottom-up stock picking for both long and short opportunities.

Our addressable universe is comprised of consumer-centric global small / mid cap names. We identify opportunities via fundamental analysis (where we find deviations from intrinsic value) supported by in-house ‘democultural’ research (how is consumer behaviour changing and which companies are impacted).

Alexander Bruells | Co - Founder

Previously long/short equity investor (at Goldman Sachs Investment Partners) and private equity investor (at KKR)

MARKUS BIHLER | Co - Founder

Previously private equity investor (at Blackstone and EQT Partners), two-time consumer CEO (in Europe and Asia) and venture investor

Jeff collins | Trading and risk

Previously head of equity trading at Systematica (spin-off from BlueCrest), equity trader at Bank of America Merrill Lynch

LAURYNAS JANKAUSKAS | investment analyst

Previously associate at Perella Weinberg Partners (with focus on consumer and financial services sectors)

Federica sallorenzo | Investment analyst

Previously associate at Goldman Sachs (with focus on consumer and retail sectors)

LINDA VOGGENREITER | research anaylst

Previously head of research at EQT Partners, two-times chief of staff at consumer companies (in Europe and Asia)

JOE BAILEY | Chief operating officer

Previously head of operations at Immersion Capital (long/short spin-off from Ziff Brothers Europe)

Richard kirkby | finance

Previously finance and operations at Davdison Kempner and the Children’s Investment Fund (TCI)

ANNA SPEYER | operations

Previously operations and client services at Christie’s