We are investors in the global consumer sector.

Our investment process is rooted in (i) deep bottom-up fundamental underwriting, (ii) proprietary consumer research, and (iii) active ownership. The impact of generational change, in particular the mispricing of the rise of global young consumers, is a current research focus.

Builders Union is an independent investment manager. Founded in 2017 by Alex Bruells and Markus Bihler, the team of ten is based in London. The firm is a B Corp and a signatory to the United Nations Principles for Responsible Investing (‘UNPRI’). Builders Union offers its investment strategy in two formats: long/short equity and a long only.

THE TEAM

Builders Union was founded by Alex Bruells and Markus Bihler and brings together a diverse team of international professionals in London.

Markus Bihler: Co-Founder
Previously private equity investor (at Blackstone and EQT Partners), two-time consumer CEO (in Europe and Asia) and venture investor.
Alex Bruells: Co-Founder
Previously long/short equity investor (at Goldman Sachs Investment Partners) and private equity investor (at KKR).
Markus
Alex
Markus Bihler: Co-Founder
Previously private equity investor (at Blackstone and EQT Partners), two-time consumer CEO (in Europe and Asia) and venture investor.
Alex Bruells: Co-Founder
Previously long/short equity investor (at Goldman Sachs Investment Partners) and private equity investor (at KKR).
OUR COMMITMENT

Sustainability considerations are integrated into our fundamental research and risk management processes.

In addition, we are signatories to the United Nations Principles for Responsible Investing (UNPRI) and the Founders Pledge. Builders Union is a pending BCorp.