Our investment process is rooted in (i) deep bottom-up fundamental underwriting, (ii) proprietary consumer research, and (iii) active ownership. The impact of generational change, in particular the mispricing of the rise of global young consumers, is a current research focus.
Builders Union is an independent investment manager. Founded in 2017 by Alex Bruells and Markus Bihler, the team of ten is based in London. The firm is a B Corp and a signatory to the United Nations Principles for Responsible Investing (‘UNPRI’). Builders Union offers its investment strategy in two formats: long/short equity and a long only.
In addition, we are signatories to the United Nations Principles for Responsible Investing (UNPRI) and the Founders Pledge. Builders Union is a pending BCorp.