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Investment Process

We operate a fundamental investment process rooted in proprietary consumer research, private equity like due diligence and bottom-up stock picking for both long and short opportunities.

Our addressable universe is comprised of consumer-centric global small / mid cap names. We identify opportunities via fundamental analysis (where we find deviations from intrinsic value) supported by in-house ‘democultural’ research (how is consumer behaviour changing and which companies are impacted).

 

Investment Team

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Alexander Bruells | Co - Founder

Previously long/short equity investor (at Goldman Sachs Investment Partners) and private equity investor (at KKR)

 
 
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MARKUS BIHLER | Co - Founder

Previously private equity investor (at Blackstone and EQT Partners), two-time consumer CEO (in Europe and Asia) and venture investor

 
 
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Jeff collins | Trading and risk

Previously head of equity trading at Systematica (spin-off from BlueCrest), equity trader at Bank of America Merrill Lynch

 
 
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LAURYNAS JANKAUSKAS | investment analyst

Previously associate at Perella Weinberg Partners (with focus on consumer and financial services sectors)

 
 
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Federica sallorenzo | Investment analyst

Previously associate at Goldman Sachs (with focus on consumer and retail sectors)

 
 
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LINDA VOGGENREITER | research anaylst

Previously head of research at EQT Partners, two-times chief of staff at consumer companies (in Europe and Asia)

 

Operations Team

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JOE BAILEY | Chief operating officer

Previously head of operations at Immersion Capital (long/short spin-off from Ziff Brothers Europe)

 
 
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Richard kirkby | finance

Previously finance and operations at Davdison Kempner and the Children’s Investment Fund (TCI)

 
 
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ANNA SPEYER | operations

Previously operations and client services at Christie’s

 
 

Our COMMITMENT

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UN PRI

Builders Union is a proud signatory of the PRI and have committed to their principles for responsible investing.

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B Corp

We support the global BCorp movement. The idea that for-profit organisations can do good for more than their shareholders: for employees, local communities and the environment. We are proud to join the ranks of Generation Investment Management, Patagonia, Ben & Jerry's and 2,300 other global companies in the quest for leaving the world better than we found it.

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FOUNDERS PLEDGE

Builders Union is committed to the Founders Pledge.

Contact

Builders Union LLP

35 Soho Square
W1D 3QX
London

hello@buam.com
+44 (0) 203 9585 600